Collections

“70”

Who
does
not
remember
the
divine
Callas
with
her
large
eyeglasses,
behind
which
she
hides
a
proud
and
haughty
mysterious
look?

Inspired by this timeless style icon, Piero Massaro has made this 70s collection, reinventing retro forms and
giving them an unmistakable mark in which the rounded lines of the front, acetates and quiet colors blend well
with the bright colors of the end pieces.

With the versatility of style that is his own, Piero Massaro has not only proposes again vintage glasses, but has
given them his idea of design, endless experimentation, characterized by the exclusivity of the whole Italian
handcraft that is combined with the high quality of the materials used and his care of the fine finishes.

Beside the collection of eyeglasses, the designer also offers a new collection of accessories: bags, belts, wallets,
organizers, key rings and rings; each accessory leads back to the glasses through the elegant details, the
buckles or the buttons, made with the same cellulose acetate used for eyeglasses.

A new concept, then, of the use of this material that until a short time ago was used exclusively for the creation
of glasses. Started in 2008, with the creation of the first cellulose acetate watch in the world, the innovation
replies with the new “plateau” ring, the result of an overlapping of acetates milled and finished by hand.

These new projects were developed and carried out thanks to a few bold but valid companies and craftsmen
who wanted and were able to follow with patience and passion the projects of the designer who willfully wants
to offer products of the highest craftsmanship which gives only the brand of “hand made in Italy”.